Grow from Within: Mastering Corporate Entrepreneurship and Innovation by Robert Wolcott, Michael Lippitz

Grow from Within: Mastering Corporate Entrepreneurship and Innovation



Download Grow from Within: Mastering Corporate Entrepreneurship and Innovation




Grow from Within: Mastering Corporate Entrepreneurship and Innovation Robert Wolcott, Michael Lippitz ebook
Language: English
Page: 273
Format: pdf
ISBN: 0071598324, 9780071598330
Publisher: McGraw-Hill

From the Back Cover

Grow from Within provides frameworks and tools for new business design, along with advice on how to plan and lead an ongoing innovation program based on your company’s strategic objectives and corporate context. You’ll learn how to: Define domains for new business creation that are closely linked to overall corporate strategy Conceive truly new businesses within your company Fit all the pieces together at the organizational level Transition new ventures into existing business units

Use Grow from Within to defeat commoditization, expand when acquisitions fail, and retain the talent that makes your company great.

About the Author

Robert C. Wolcott, Ph.D., a faculty member of the Kellogg School of Management, Northwestern University, is the cofounder and executive director of the Kellogg Innovation Network (KIN): www.kinglobal.org. He is a frequent speaker worldwide, advisor to governments, and cofounder of strategy consultancy and venture firm Clareo Partners LLC (www.clareopartners.com).
Michael J. Lippitz, Ph.D., is a senior research fellow with the Center for Research in Technology & Innovation (CRTI) at the Kellogg School of Management, a principal with Clareo Partners LLC, and a senior policy analyst with the Institute for Defense Analyses (IDA).

Visit the authors at www.growfromwithinbook.com

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